The [UNREAL] flagship store in Budapest has been opened!

On 4th August 2022, a dream for our whole team came true: we finally opened the new [UNREAL] flagship store in Budapest downtown.

After much preparation, we opened the brand new [UNREAL] flagship store at 10 Petőfi Sándor Street in the very heart of downtown Budapest.

BEHIND THE SCENES

Tamás Szili, founder and the brand explains the store design concept: The first impression of the new store is how spacious it is. With the showroom approach, we wanted to express the premium quality of our products and the high ceiling symbolizes the endless possibilities of our brand.

The store has a strongly industrial yet friendly atmosphere. Concrete walls and ground give a modern and raw background not only for our products but also for the art pieces displayed on the wall. The Unreal brand and art have always been strongly connected - we not only offer clothing or pieces of accessories - an UNREAL product is always an embodied thought, just like any other piece of art!

We plan to display many more art pieces on our walls to show our values and way of thinking. And of course, many new products are to be expected, new seasons and capsule collections will drop here in our new flagship store.

We are very happy that so many of you have come and visited our new store!

WHAT AWAITS YOU IN OUR NEW STORE?

The new store at 10 Petőfi Sándor Street is now the biggest source of the latest UNREAL clothing and you can also pick up the favourites of the previous season. You are very welcome just to look around and our whole team is happy to help you with the right size of UNREAL clothing.